AS G321: BFI Statistical Yearbook

The BFI Statistical Yearbook presents all the available statistics on UK film and the UK film industry in all one place, it provides users with up to date information and data on a film, television, animation and video games.

Below show the six top performing titles by genre illustrated in the Table are UK films, which highlights the variety of story types of successful British films. 

From the table The Woman in Black: Angel of Death is the top performing title of the Horror genre, which is the genre Sophie and I will be focussing on for our Main Task. From this table we can incorporate the opening of this film in the preparation for our main task  so we can get a clear idea on what top performing titles present to draw the audiences attention. 

In 2014 Annabelle was the top performing title therefore, I will also be looking into this movie opening nearer to the time to see what the director incorporates to create an eery atmosphere.

Analysis

• The horror genre grossed ninth highest out of all the genres (£34.9 million) which amounts to 2.7% of all money grossed at the box office. 
• The number of releases were relatively high (44) compared to other genres including sci-fi which only released 18 in that year. Overall, this amounts to 5.8% horror releases in 2015. 
• The Woman in Black: Angel of Death was the top performing title of 2015.
• Poltergeist is the seventeenth highest 3D release in the UK and Republic of Ireland with a total gross of (£4.0 million) with a 3D gross of 1.8 million. 
• Jaws was the eighth highest ranking movie between 1975 - 2015 where the UK box office total amounted to £81.7 million.

Significance

Horror films are undoubtedly a popular genre of movies especially towards the end of the year, there will always be a demand for more horror movies. However, most of the films produced in 2015 are considered more 'mainstream' for example The Woman in Black, then the film opening we are expected to produce. The sub genre of this film falls in gothic horror which does not appeal to all audiences who watch horror films. Therefore, we need to consider how we are going to appeal to most audiences especially our target viewers.

In 2015 The Woman in Black: AoD was given a '15' certificate. This therefore, serves to support our provisional decision to target our film at people aged 15-24 years old. Table 7 does not show the percentage of male and female audience who watch horror films therefore, the closest to the horror genre is thriller. There is a higher amount of males who watch thriller (66%) than females which will also apply to horror. I will make sure our film appeals to both genders' however, we need to be careful we achieve this without appealing to crude stereotypes.

The Registrar General's Social Scale

The Registrar General’s Social Scale is the way the British Government defines the populace through their occupation:

This information in the table helps companies to target audiences. However, criticism of the RGSS has mentioned that it can be crude and rigid.